ConsumerLab Vitamin & Supplement Users Survey 2023
A recent survey of 8,600 people who regularly use dietary supplements shows that probiotics (+3.04 percentage points), quercetin (+2.3 pts), and vitamin K (+1.96 pts) experienced the greatest absolute growth in popularity over the past year, while the greatest declines were with vitamin C (-4.56 pts), calcium (-3.05 pts), melatonin (-2.66 pts), vitamin D (-2.62 pts), and green tea (-2.21 pts). Despite a moderate decrease, vitamin D remained the most popular supplement, purchased by 69.95% of respondents. Magnesium (+1.34 pts) remained in place as the second most popular supplement, used by 53.1% of respondents, just ahead of fish oil (+0.69 pt). Multivitamins (+1.28 pts) moved up to 4 th place, as CoQ10 (-2.19) moved down to 5 th place. Probiotics moved up to 6 th place, as vitamin C slid to 7 th place, followed by zinc (+0.87 pt). B-complexes (+1.69 pts) moved up two spots to 9 th place, followed by curcumin/turmeric (-1.6 pts), which moved dow